As the creative lead, for Essie’s DMI team, I developed a content roadmap for 2023. Leveraging Essie’s legacy as the color authority, I expanded on current brand storytelling—modernizing, elevating and scaling content with a goal of creating connection through color. Over 2264 deliverables from paid media motion campaigns, TikTok, Instagram, Pinterest, Amazon A+ to Essie.com. From ideation to the on-set direction and editing of thousands of unique assets, with a focus on leveraging the power of each brand voice, I create content that is crafted for platform specific engagement.